The lacrosse equipment market is rife with marketing tactics designed to appeal to players' desires for game-changing gear. However, many of these so-called innovations are more about preference than a clear performance advantage. For instance, claims of shaft technologies that drastically increase shot power or enhance durability beyond what is standard may not live up to the hype.
Gimmick | Explanation |
---|---|
EndLoad Technology | Marketed to increase shot power with a weighted handle, its effectiveness varies greatly between players and might not noticeably impact performance. |
Smart Taper Technology | Claims to use material only where needed for durability based on warranty data, but it's a common practice in high-quality shafts, making it more marketing than innovation. |
Cutting-edge Manufacturing | Emphasizes new automated processes for consistency and reliability, yet the actual benefit to the player's performance is questionable and hard to verify. |
Polycarbonate Shafts | Promoted for unique benefits over traditional materials, but without clear advantages, leading to skepticism about their durability and performance. |
No Gimmicks Claims | Advertising simplicity and performance without marketing fluff, this approach can itself be a gimmick targeting players skeptical of overhyped features. |
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